In 1999, the word “advice”
didn’t mean much to investors. Practically everyone was giving it – in-laws,
barbers, even taxi drivers! It’s easy to give advice when things are going
well. It’s when things are not going so well that the right advice stands out.
How do you know if you’re getting the kind of advice you need now - the right
advice for your unique personal and
financial situation?
Unfortunately, advice is not
something we can see or feel. It is not something we can grab onto. This makes
the decision to choose the right financial advice for you and your family less
clear cut; decisions that are made with less confidence. If it were something
you could pull down from the shelf, you’d simply take a look, see if the advice
felt nice when you held it, was the right color or size, and make a decision.
As it is, investors are often left asking themselves, “Am I really doing the
right thing?”
When confusion and emotions take over, it’s much easier to make unwise investment decisions. The right advice can keep you on course with your plans. It supports you in the long-term realization of your dreams. It gives you the confidence you need to focus on other things in life that are important, such as your business, your family, the activities you enjoy.
The right advice has elements
that are unmistakable. It’s not a surface kind of thing. It speaks to your
deepest concerns, your financial objectives, and takes into account the things
that are happening in your life. And it makes sense – for your particular
circum-stances.
Because
of the market action over the last couple of years, many people may be worried
that they won’t be able to do the things they’d planned on. The advice they
thought was going to guide them didn’t work out as well as they had hoped. How
do they plan for the future now? What’s the best road for them to take? There is a solution.
What does the right advice look like?
One of the first things to
understand about the right advice is that it involves a relationship. The
person you choose to guide you in your financial life should be someone who
cares enough to sit down with you and learn about the aspects of your life that
will affect your financial future. He or she needs to fully understand what you
want that future to be. This advisor needs to be objective and to be able to
offer you whatever investment instru-ment will fit
your needs the best.
A qualified advisor should be independent of all outside influences. He or she should be guided only by your financial needs and objectives and his or her own expertise. Once the time has been taken to really know what you are trying to accomplish, the advisor will help you determine which asset classes will offer you the best possibilities of reaching the returns you are seeking. He or she will also help you become more aware of how much risk you are willing to take to achieve those returns. That’s the first side of the story about asset allocation.
The second side involves the
investment instruments themselves. This is a very important issue. For
instance, maybe you’re getting close to retirement and are looking for
something to supplement your income. With interest rates at their lowest levels
in 40 years, you might not want to invest in short-term bonds. More than
likely, you’ll want to buy longer maturity bonds or maybe even high yield
bonds. Or, you might want to use alternative investments, such as real estate.
If you want your assets to grow,
you probably want stocks in your portfolio. Choosing the right mix of stocks is
paramount to your success. You need an advisor who has unfettered access to a
wide variety of equity management styles and the research to support his or her
expertise in creating the right mix to achieve your goals.
Quality advice should also be charged on a fee basis. Fee compensation eliminates conflicts of interest in financial management and allows the advisor to view your investment plan from your perspective. He or she can truly be a part of your financial success team.
Where do you go to find it?
An independent advisor has the
ability to choose the appropriate investment instruments and portfolio managers
for you. He or she has access to
independent research on a wide variety of money managers, mutual funds, and
alternative investments. Depth of style treatment available within each asset
class allows your advisor to choose a combination of investment managers that
will serve your needs in a more comprehensive manner.
The professionals who actually
manage your money need to be specialists. The appropriate combination of these
specialists can give you consistent, sustainable performance, which will
increase the likelihood of meeting your financial goals.
A qualified advisor needs access
to dependable resources that meet high quality standards. He or she needs tools
that support prudent investment philosophies – philosophies that are grounded
in objective research and experience.
What about taxes?
Tax considerations can play a
big part in your financial success. Investors lose approximately 20 percent of
their investment returns to taxes. Yet, taxes are often overlooked as a
critical part of the investment process. To make sure you are getting the right
advice, you want your advisor to have access to a team of professionals who
take tax implications into consideration.

Tax-efficient investing can help
you use disappointing investment results to your advantage. By adding portfolio
managers to your mix who focus on effective tax management, you can use bad
markets, as well as good ones, to your advantage. The structure of your
investment portfolio through prudent diversification can also help to manage
your tax liability. For instance, if you had both a growth manager and a value
manager in your portfolio over the last couple of years, you may had not only
better performance, but also better tax consequences.
Your ongoing relationship.
After you’ve gone through the entire investment process, you may think everything is set up and you don’t have to worry about it any more. Nothing could be further from the truth. Markets and economic conditions change. If your portfolio is working for you as it should, your asset allocation parameters will occasionally get out of balance. Strategies set forth in your investment plan must be followed conscientiously. Events that occur in your life may necessitate changes in those strategies. You need someone to keep a vigilant eye on your investments on an ongoing basis and who will be in tune with your life changes and events as time goes by.
By doing so, an advisor can help
you sleep at night during times of market volatility. He or she can also keep
you from straying from your investment plan during times of compelling market
strength. Bull markets are great. But prudent management during bull markets is
just as important, perhaps even more, than in bear markets. Having a steady
hand to guide you, one that is objective and is focused on your well being
during good markets and bad will help you feel confident about your future. It
can help make your plans actually happen.
Find the right advice.
In short, an advisor who is selling products or quick fixes has difficulty placing your benefit above his or her own. An advisor who is allowed the independence to be a true consultant will be someone you can trust to have your interests in mind when determining asset allocation, substyle mix, and the right mix of asset managers. He or she will also be able to keep tax considerations in mind, helping your portfolio to serve every aspect of your needs.
Finally, you will have an ongoing relationship with this advisor. At Profile Investment Services you will find the objective, professional trust relationship you are seeking. You will find a relationship that can be a trusted, invaluable ingredient in your life, as well as in the lives of your children. As an independent advisory firm, we are free to offer our clients the best investment solutions customized for their peace of mind. Market and economic changes will continue to take place. By working with an independent advisor, you can be confident you’re future, and the future of your family, is in good hands.